Nick Meek - Sony Bravia, 2014

Artist’s statement: "Sony Bravia has been a bench mark in quality advertising for years now and I’m very happy to have been chosen by McCanns Worldwide to shoot this campaign for them. We flew to a volcano in Costa Rica where It took the inhabitants of an entire village a full week to pluck all the flower petals…. enough to fill two huge lorries! With the help of a special effects team the petals were blown and exploded through our landscapes creating hugely detailed vista which echoes the extreme detail of Sony’s new 4k tv." (via behance) (via facebook)